Preparing OneDollarStock for Entry into the German Market
The project “Preparing OneDollarStock for Entry into the German Market” is being implemented by OneDollarStock under the “Go Global” acceleration track of the “Unicorn Hub Startup Booster” programme, project no. FENG.02.28-IP.02-0013/23.
The project is co-financed by the European Funds for Smart Economy 2021–2027 under the priority “Innovation-friendly environment”, Measure FENG.2.28 Startup Booster Poland.
OneDollarStock is carrying out the Individual Acceleration Programme (“Indywidualny Program Akceleracji”) under the Acceleration Programme Agreement with a Grant Component (“Umowa Programu Akceleracji z Komponentem Grantowym”) no. 51/UHSB-A/V/2026.
Key project assumptions and objectives
The aim of the project is to prepare the OneDollarStock platform for entry into the German market and to validate the potential of its offering among German target audiences.
The following activities will be carried out as part of the project:
- preparing a German-language version of the OneDollarStock website and its key subpages;
- analysing the German market for digital creative assets and the competitors operating in it;
- identifying the most important groups of potential customers;
- identifying the most promising marketing and sales channels;
- preparing landing pages and advertising materials for the German market;
- testing communication approaches and social media campaigns;
- carrying out sales activities and B2B outreach aimed at the e-commerce sector;
- attracting traffic from users interested in the OneDollarStock offering;
- conducting business discussions with potential customers and representatives of the German market;
- collecting data, feedback and recommendations needed for the further development of OneDollarStock in Germany.
Target audience
The project is aimed at potential users, customers and partners operating in the German market, in particular:
- digital creators, designers and marketers;
- freelancers working in creative and digital industries;
- founders and people developing their own products and companies;
- advertising, creative and interactive agencies;
- companies and teams operating in e-commerce;
- businesses using digital assets in marketing, sales, design and content production;
- potential OneDollarStock business partners.
Project duration
From 1 August 2026 to 30 November 2026.
Project outcome
The project will prepare OneDollarStock to commence operations in the German market. As part of the project, a German-language version of key parts of the platform will be created, a market and competitor analysis will be conducted, and OneDollarStock’s offering and communications will be adapted to the needs of German target audiences.
The marketing and sales tests will help validate the key customer groups, outreach channels and level of interest in the offering. The data collected and discussions with potential customers will be used to develop recommendations and a plan for the further growth of OneDollarStock in the German market.
Project value and funding
Total value of the “Unicorn Hub Startup Booster” project: 12 739 625,00 PLN
Amount of European Funds co-financing for the project: 12 195 700,00 PLN
Amount of the grant awarded to OneDollarStock for implementing the Individual Acceleration Programme: 119 956,92 PLN
The grant awarded to OneDollarStock constitutes de minimis aid.
